Since Donald Trump returned to the White House, his brand now spans many areas of American life. Starting July 4, children born in the U.S. will be eligible for the so-called Trump accounts, a tax-sheltered savings system. Last year’s One Big Beautiful Bill Act introduced the accounts, designed to jump-start wealth building at birth with a $1,000 deposit by the U.S. government. Government-promoted savings programs are not new, but Trump accounts mark a change from previous naming conventions — and how they are funded. Trump accounts, some policy experts note, would disproportionately benefit wealthy Americans. Unlike baby bonds, which do not allow individual contributions, Trump Accounts allow friends, family members and employers to make annual contributions until the child reaches age 18, supercharging the amount of wealth generated beyond what government-only funded accounts can provide. Read article here and here